Swell updates made in response to new email sending guidelines being enforced by Google and Yahoo
We just wanted to loop you in on some small product enhancements we’re making in response to new email sending guidelines that are being enforced by Google and Yahoo.
Note that no action is needed on your part and we don’t anticipate an impact on your ability to send emails. Read on to learn more about these changes and what it means for Swell.
What’s Changing In Swell?
We’re making a few updates, but most of them will be invisible to users. Nothing will change about how you interact with the platform, but there will be changes to how your emails look to recipients. These changes will make it more obvious that an email from Swell is sent through our platform, rather than directly from your organization. Below is an example of what your Swell-sent emails will look like following these updates. This change reflects best practices put forth by large email providers.
Note that when your customer hits the "Reply” button, their reply will still be automatically directed to your email address.
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Why Is This Changing?
In order to help reduce the amount of unwanted email (spam) their users receive, email providers Google and Yahoo are enforcing new guidelines. These guidelines will allow companies to prove their legitimacy and ensure ongoing email deliverability, while also allowing email providers to better block illegitimate messages.
What Do I Need to Do? No action is needed from you. We don’t anticipate that these changes will impact your ability to send email invites to your patients and customers. We’re making the needed changes, so you won’t need to worry about them.
Where Can I Learn More?
If you’re curious about the specific guidelines, you can learn more on Google’s support page.
If you have other questions or concerns, please reach out to your CSM or our support team for more information.