What does it mean to have unregistered traffic?

Failing to register your business with Swell will prevent you from sending messages

Unregistered traffic refers to text messages sent by a business that is not registered with The Campaign Registry (TCR). As of Sept 1, 2023, business that are not registered with TCR will be completely blocked from sending messages. When you register your business with Swell, we register you with TCR. 

If you're a Swell customer and are not registered, please reach out to our support team to begin the registration process so you can begin sending messages soon.