Business registration helps ensure your text messages are delivered to your customers by showing you are a legitimate business.
It Can Be Difficult to Distinguish Spam from Legitimate Messages
Cellular carriers are constantly attempting to prevent spam and unwanted messages from reaching their customers. However, it can be difficult to distinguish between unwanted messages from a business and traffic that is legitimate. To help identify legitimate messages, many of the top cellular carriers worked together to create The Campaign Registry (TCR).
The Campaign Registry Acts as a Centralized "Trust Hub"
The Campaign Registry is a centralized place where businesses sending text messages to customers can provide information about why they're sending messages and what the contents of those messages may look like. This gives mobile carriers transparency into who is sending messages and why. Once you've provided the required business information for registration, Swell attempts to register your business with TCR on your behalf.
What are the Advantages of Registering with TCR?
Registering with TCR through Swell provides a number of benefits:
- You can send more messages to more people
- Messages are less likely to be flagged as spam by carriers
- You can reach more people with higher reliability
What Happens If I Don't Complete My Registration?
While you can continue to utilize Swell even if you don't complete your registration, there is a higher likelihood that your messages will be blocked from reaching your customers.